of each piece in a wider perspective at an acceptable pace; and this helps in avoiding the absorption of any hidden message planted behind the presentation of the s by the electronic media.

The electronic media therefore has an effective capability as compared to the print media of manipulating the public opinion in this way. No wonder that the electronic media has captured a wider market and is capable of influencing large segments of public on the issues of faith (religion), socio-culture, politics, economy and such others, because it "conveniently saves" those gullible among the public-viewers from exercise of smart thinking and scrutiny.

Fertile Mind
As a result, more and more among the succeeding generations lose the culture of serious minding reading. Gone are the days when a child was seen in his room engrossed in ling a book and weighing or questioning mentally the merits of the thoughts and s of the author. It is this process which helped the child to widen the horizon of his critic mind, and it is such a child who grew up able to also develop a creative mind formulate his own ideas and then be able to write or express them. He possessed a fertile mind of originality and creativeness because he had conditioned the mind into a critical thinking while feeding it regularly with a serious reading. He grew better equipped to formulate his independent thoughts and visions and to advise lead.

The mind in a child wants to explode into an expansive horizon such is the thirst for absorption of knowledge and information and he can draw on a number of sources to satisfy this: the sources being family; school, electronic media, friends etc. The source is, however, reading which means a flow of one's own critic thoughts as E continues to read.

While there is always plenty of reading around - in the school, places of business and work, etc, none of these can serve as a substitute for the taste and culture of the leisurely at home or in a library for the reasons explained above.

Message is Simple
"The message is simple and yet crucial: do not let your child grow up without having cultivated the habit of reading as a family culture or hobby. A certain time is set during a week-end and school holidays when the child is alone in his room with arrangement of no access t TV, radio, Computer, game or telephone chat, and he picks up a suitable children-book to kill the initial boredom, preferably one of those with a good moral story or fiction and an attraction to complete it.
Some parents may perceive this arrangement as an unnecessary toll on their dear child for such an apparently minor habit. It is probable that they themselves lack or under-rate the culture of reading and any idea of its richness in the mental nourishment. Reading is a culture with no compensatory substitute; and no culture is minor.